THE PREZENTER LTD
DIGITAL MARKETING STRATEGYBackground
Russell Anderson-Williams (Founder of The Prezenter) had BIG plans for the business but no coherent, documented marketing strategy to help him achieve it.
Date
July – September 2017
The process
We set the KPI’s (Key Performance Indicators) that were important to the business, took a snapshot at the start of the project and again at the end to confirm ROI (Return on Investment).
I also produced a full digital marketing strategy plan which included what current marketing activities were under performing and what needed to be worked on.
Finally a full editorial calendar was written – this contained what types and styles of content would be produced and when.
The results
%
Increase in revenue
%
Increase in website users
%
Increase in website sessions
%
Increase in leads
Jo has been amazing at helping us leverage our digital marketing efforts. We’ve immediately seen better conversations with new prospects, and now have a structured solid approach that I’m confident will be worth its weight in gold.